Nasielski Diamonds – reputable Antwerp Diamond Company

At any given time there are probably more diamonds in the hands of the Antwerp Diamond Companies than in the entire rest of the world.

Barely exaggerating you might say that every marriage proposal originates in Antwerp.

Because statistically, almost every engagement ring in the world contains a diamond that passed through the hands of an Antwerp Diamond Company.

80 percent of all the rough diamonds and half of the cut diamonds pass through Antwerp.

That makes Antwerp the true world center for diamond. And at the heart of that world center we believe that our Antwerp Diamond Company, Nasielski & Son, is one you should get to know.

An Antwerp Diamond Company with generations of knowledge

When you walk in to the offices of this Antwerp Diamond Company, situated in the Antwerp Diamond Bourse, you’ll immediately encounter the 3d and 4th generation of the Nasielski family active in the diamond trade.

The history of this company, that at one time even provided the Tsar of Russia with diamonds, is enough to impress any visitor.

Michel, the son in Nasielski & Son, was raised in the diamond business like others in the making of great wines, or in the carefully preserved traditions of the haute horlogerie. Michel begins his training of diamond specialist from the age of 16 years. Behind the scenes of the Antwerp diamond company, he is immersed in the enriching initiation of selecting the right rough diamonds, grading and polishing. Naturally gifted, he quickly learns the rudiments and trade secrets of diamonds. But also the wonder of the colors, the emotion of the brilliance, the cuts, the intensity of a beautiful diamond.

While many diamond companies tend to settle for a niche, this Antwerp Diamond Company swims against the stream.

“All our decisions become united around YOUR business imperatives”

Often we are told by prospects we just met, at a trade event for instance, that many others diamond companies tend to specialize for and settle in a niche. “We definitely decided to stay a generalist. We’ll never try to sell you what we have, but ask you what you need. This Antwerp Diamond Company isn’t one to push you to buy stones you’re not sure you have clients for. We realize we’re all in the same boat. If we deliver stones you sell, both you and us are happy.”, explains Michel.

His dad, the CEO of the Nasielski Antwerp Diamond Company, expresses the same thought in his own manner. “All in the same boat in a diamond business context speaks to alignment, focus and energy being applied to YOUR most important business drivers. Targets become clearer, true partnership becomes essential and relational quality is raised. Fundamentally, all our decisions become united around YOUR business imperatives, because we know this approach will most likely translate into YOUR and therefore our success.”

Translated into everyday activity it means we stick to our choice of carrying a large inventory, spanning many different cuts, colors, clarities and sizes. Because we absolutely never want to have to sell you a stone you don’t really need. Some call this integrity, others purity. To our opinion it is basic decency.

There are many good reasons to buy a your diamonds from a well established Antwerp diamond company such as Nasielski Diamonds. The first, of course, is wide choice. “We offer a broad range of diamonds selected to ensure your products stand out at the moment of truth.”

• We care and we take pride in what we do and care about our customers, our people and the world around us.
• We can always be trusted to deliver on our promises.
• We seek new ideas and understanding and are quick to reach to opportunities.
• We get things done.

Meaningful relationships and the pursuit of excellence are the heart of everything we do at Nasielski Diamonds. Our collaborations with rough diamond suppliers and our partnerships with customers are often measured in decades. Such is the power of our promise to deliver the highest quality diamonds and service.

All too often in the past Antwerp diamond companies viewed the business as a zero sum game. We have always viewed it as a  collaborative and symbiotic environment where we can add value to each other rather than stripping it away.

Today we look for ‘like minded’ clients. Those who recognize that the end customers should be at the centre of everything we do. We look for people who want to work with us for the same reason….a common raison d’être.

Culture is the attitude we bring to work every day — the pattern of thinking and acting with you the customer in mind. It’s the habit of doing the right things, and doing things right. It’s behaviors and attitudes that are core to who we are: respecting your needs, honoring deadlines, listening well to you, keeping promises, returning phone calls and emails as promptly as we can, and being actively engaged towards our common goal.

If there’s one thing our company history has taught us beyond any doubt then it is that if we serve our clients well, our own success follows. We have an uncompromising determination to achieve excellence in everything we undertake. Though we may be involved in a wide variety of stones, the only ones that matter when we meet are the ones you need.